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It is always a risk trying to predict what will happen the coming year, it is always easier to predict the coming five years… But I will give it a try to do it for the Swedish (Nordic) market. 1. There will be more Netflix and Viasat subscriptions than Spotify subscribtions Already rising fast , […]
December 6, 2013
I thought they had all died but just a couple of months ago another initiative was launched, Playad / Youplay. A player with content from TT and Pocket Entertainment/Anagram. The content is great so why will it die? Well, the content won´t, it will get even more valuable, but the distribution model will. For the […]
September 26, 2013
Native content, aka advertorials aka sponsored content is a a subgroup of the wider “content marketing”. Basically if your content is on your own website it is content marketing but if it is on others websites it is called native. Native has been a buzz the past year or so. Thomas Barregren wrote a good […]
September 26, 2013
Time Inc. announced last week that they will be launching a video partner network. They will team up with different distribution partners including the AOL On Network, Alloy, NewsLook and NDN (News distribution network). Time Inc. brands will produce 50% more video content in 2013. They already have a catalogue of 700.000 videos. The interesting […]
August 30, 2013
You might do it out of love, creating content, but at the end of the day you need to get that check. There are four types of content owners – The Amateur, you have something that might be good and might be appreciated and want to make a living from it – The Pro, you […]
Online video
January 10, 2014
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