I hardly believe this

Posted on October 30, 2013

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But I guess statistics won´t lie?

 

According to ReelSEO and based on research from YuMe 33 % of adult Americans own a tablet and watches an hour of video content every day. On weekends it increases to two hours a day. I am absolutely super surprised if these stats are correct. Then tablets has caught on faster than I would ever expected.

Other intersting stuff from the report is that tablet use also lead to better recall of video ads, according to the report, with 57% of those asked able to recall a video ad without prompting. That compares favourably against the smartphone (49%) and the TV (45%). That I can understand

 

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