7 online video trends to watch 2014

January 10, 2014

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It is always a risk trying to predict what will happen the coming year, it is always easier to predict the coming five years… But I will give it a try to do it for the Swedish (Nordic) market. 1. There will be more Netflix and Viasat subscriptions than Spotify subscribtions Already rising fast , […]

Write more!

December 6, 2013

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Yes, we do but some (and there will be much more) will be on Sprinkle homepage and the blog we have their. There will also be some double posts. Remember to also have a look at www.facebook.com/sprinklecontent www.linkedin.com/company/sprinkle-ab and our twitter accounts @hultmanmagnus @sprinklecontent

Posted in: Uncategorized

The problem with stand-alone videoplayers

December 6, 2013

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I thought they had all died but just a couple of months ago another initiative was launched, Playad / Youplay. A player with content from TT and Pocket Entertainment/Anagram. The content is great so why will it die? Well, the content won´t, it will get even more valuable, but the distribution model will. For the […]

I hardly believe this

October 30, 2013

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But I guess statistics won´t lie?   According to ReelSEO and based on research from YuMe 33 % of adult Americans own a tablet and watches an hour of video content every day. On weekends it increases to two hours a day. I am absolutely super surprised if these stats are correct. Then tablets has […]

Posted in: Uncategorized

How do you make a blockbuster on Youtube?

October 18, 2013

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Maybe the headline got you fooled, I don´t have the answer. But it is interesting to have a look at those who became blockbusters - Gangnam style by Psy - The Harlem shake, And now the Fox by Norwegian comedy group Ylvis. I am very fascinated by how a video can get 100 of million […]

Posted in: Uncategorized

Still the same ads

September 30, 2013

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Saw some recent US stats from Tremor. It is all US numbers but still interesting. - About 90% of video ads in the first quarter were repurposed TV spots and generated an 85% completion rate on average - Engagement rate for ads doubled that of a typical pre-roll when an ad included interactive elements. No […]

Posted in: online video

How to make a native/advertorial video campaign

September 26, 2013

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Native content, aka advertorials aka sponsored content is a a subgroup of the wider “content marketing”. Basically if your content is on your own website it is content marketing but if it is on others websites it is called native. Native has been a buzz the past year or so. Thomas Barregren wrote a good […]

Posted in: Native, Syndication
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